Hundreds across North Carolina turn passions into purpose to support Alzheimer’s research, support and care.
CHARLOTTE, N.C. — Jan. 14, 2026 — The Alzheimer’s Association – Western Carolina Chapter’s Do What You Love to End ALZ campaign ranked ninth nationwide for funds raised, marking it the fourth consecutive year in the Top 10 among all 75 Alzheimer’s Association chapters across the U.S. Do What You Love to End ALZ, previously known as The Longest Day, is a flexible fundraiser that allows people, organizations and groups to turn something they love into a fundraiser for the Alzheimer’s Association.
In 2025, the Western Carolina Chapter raised $333,432 through local events and activities. Combined with the Eastern North Carolina Chapter, more than 320 fundraisers statewide generated a total of $502,536, marking a new campaign record for N.C. These funds support critical research, risk reduction and early detection, and quality care and support for the more than 210,000 North Carolinians living with the disease and their 381,000 caregivers.
“I’m so proud of this accomplishment and grateful for all of our wonderful participants who help our chapter consistently rank nationally,” said Katherine Lambert, CEO of the Alzheimer’s Association – Western Carolina Chapter. “Thank you to our participants, volunteers, staff and the entire North Carolina community who always go above and beyond to make this campaign a success and most importantly, raise critical funds to reach our mission to #ENDALZ.”
“Year after year, our community continues to show what’s possible when passion meets purpose,” said Kelly Klotz, committee chair of the 2025 campaign in North Carolina. “Earning a Top 10 national ranking for the fourth consecutive year is a testament to the creativity and commitment of every participant. These funds are not just numbers – they represent hope, progress, and the promise of a future without Alzheimer’s. Thank you to everyone who joined us in doing what you love to help end this disease.”
To learn more about Do What You Love to End ALZ or to start a fundraiser, visit: alz.org/dowhatyoulove.
